Thursday, November 29, 2007

Do You KNow Who That Is? Is it Ethyl Merman?

Mr. Zoom is the most patient and understanding husband ever built. I was lucky to get him. Much like my Chevy Silverado 2001 - he's one of the best things to ever happen to me.

Mr. Zoom also comes with a very scary feature. Mr. Zoom can see a generic, no name person in a commercial just once, and he will recognize that person in everything from more commercials, to t.v. to movies if they get that far. While watching t.v. or, really anything, I get "OH LOOK! It's that guy/girl/ DOG who was in that ad for NAME BRAND WHATEVER that ran a while ago."

He tells me that people in ads often have a group of ads air all in a relatively short period of time. Somewhat like a commercial "it" person.

Sometimes he says "Do you know who that is?", which inevitably leads to me going "who? that person or the person who they just showed?" and then we have to wait until the "target" comes back on screen before continuing... "THAT person!" And I always say "no", just like responding to a knock knock joke with "who's there?" - which allows him to continue with the listing of ALL appearances the target has made in the past, and a list of their ingredients! - he is my personal IMDB. THANK GOD FOR DVR. Because while we are doing this retarded dance, we can pause the show, rewind or just plain go over it multiple times when I have to cranially catch up with what he's just told me.

I'm pretty sure that's the worst paragraph, structurally and informationally, that I've ever created. Oh well.

So far I have resisted trying to out recognize someone before he does. In other words, I continue to not pay attention as closely - because that requires concentration. If I can't remember to pout about something for more than 10 seconds, how am I going to learn to concentrate on commercials for more than the sparklie distractions that they are.


Until my Mr. Zoom pointed something out about a specific series of commercials that are running now. You know the ones with the people talking about how they need a phone service that works everywhere they do? How they show them in about 4 different places with each commercial? And they end with a name of a place like Phillawareapragakahn? Well, Mr. Zoom told me that each of the main "actors" in each of those commercials plays a different part in the other "actors" commercials.

AND IT'S DRIVING ME MAD(der than normal).

I was fine being the inattentive commercial drone. But now every time I see one of these commercials, even if I hear one going on somewhere, I have to stop what I'm doing and compare faces in the foreground AND BACKGROUND. HAVE TO. This is exhausting for someone who can't even stay focused long enough to fill her gas tank all the way to full.

In case any of you were like me, and are now cursed to seek out the similarities in those ads like one of those "spot the changes" games - all I can say is I'm sorry that you don't have a Mr. Zoom with you to make the madness hurt a little less.

Take this example. We were on the way to work this morning when a Serge Tankian song came on the radio. He's the singer from System of a Down. He has a very distinctive voice. Mr. Zoom said "OH, it's alternative music's own Ethyl Merman!" Which will make me laugh all day...until one of those stupid cell phone commercials comes on the t.v.


BostonPobble said...

*sigh* Now I'm going to have to really, really study those commercials ~ and I *don't* have dvr or TiVO. *sigh*

kimber the wolfgrrrl said...

Ahahaha! How maddening! And yet, strangly fascinating!

I was once watching television with my roommate when a commercial came on, and I realized with a start that the guy singing and tap-dancing on the tables was him. Before I could get out a word, he said (in a dry monotone), "This was the most embarrassing moment of my life, captured on film."

We never spoke of it again. At least he was paid well. :)