Last week after work I raced to a birthday dinner with friends. I was on the freeway when I spied THIS sharing our roads:
From afar, when I first noticed it, I thought it was a giant seal. I wasn't wearing my glasses. I fumbled for my camera and began shooting it through the bug encrusted windshield until I got close enough to take a shot out of my passenger window.
And here's where I got annoyed. I'm on an already highly over crowded freeway. It's close to 7pm and there's no speeds over 30mph. Oh, and I was hungry. HANGRY and HOT. And woman. There's no more lethal combination in the world. Just ask Mr. Zoom, or that lady I yelled at once in IKEA.
When I'm close enough to see that this trailer with a Dinosaur Barney on it belongs to a company called monsterdeals.com - I immediately think freeway Pop Up Ad. Pop Up Ad I can't block, can't click off and worse yet - causes me to take pictures of it while I'm driving.
I am amused at the photo op - as well as the newly acquired ability to say to my friends that evening "I saw a dinosaur on the way here tonight, it was on the freeway with me!" Yet, I am angered that what is probably 24-30 feet of freeway driving space is occupied by an advertisement resembling a Barney designed to appeal to goth children.
I've looked up the company's site on the web:
There's nothing there but a little message saying "coming soon". I beg to differ. It's already here and it's riding my freeways with me.
I've had some time to obtain an attitude adjustment. Air conditioning, and the consumption of food will do that for me.
I do not know if this company's mission statement includes pimping out life size, durable statues of ... word play. I do not know if I will soon be forced to take a Xanax in preparation of my evening drive home. I can't much handle the sheer joy of a bizzarre photo op and then the irritation of thinking "Ugh. Yet another advertisement crammed down my eye sockets that I can't get away from." I am woman. It is my duty to be both amused and annoyed at the same time.
I doubt that's what they are after. I'm sure it's something completely harmless and probably clever. In fact, I'm pretty sure that they are just victims of zoom logic.
Years ago vehicles began to appear that were covered in decals - ads. People signed up and were paid to have their car scream "ad whore" like a city bus - at about 1/4 the size.
I might have, in my hangry hot state, pulled that long ago phenomenon out of my head and laser beam imposed it on the monsterdeals.com dinosaur barney truck. Welcome to my super power. It's not pretty, but isn't a super power supposed to be oppressive to the super power-er?